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How To Promote Your Film Online

• Posted by Marco Luca July 17, 2013 - #filmmakers  #  #  #  #submit  #blog  #  #networking  #Facebook  #plan  #Twitter  #vimeo  #Social  #SEO  #Search Engine  #promotion  #Keyword  #guide  #Description  #how to  #tips  #Staff Pick  #Tumblr  #upload  - 1,143 views

  Making a film is all fun and games until you realize you still need to work after your film is completely done. The online world is changing quickly, and compared to just half a decade ago, putting a film on YouTube or Vimeo won’t guarantee you views.

  
  

  Being prepared should be your plan of attack

  
  

  We touched on this briefly in our Short Guide to Making an Awesome Short, your marketing preparations should start from pre-production creating posters, blogs and social media pages.

  
  

  Having a simple web page with a blog set up can be very beneficial to your film. If that’s not an easy thing for you, creating a Tumblr page can be just as effective. A Twitter account just for the movie is not necessary, since you will always start from zero followers, you can use your studio’s account or your personal one and promote through that. However on Facebook, it is beneficial to create a Page for the film, where people can like it and constantly get easy updates. If your studio or production company is big enough you can just use it’s Facebook page, just don’t use your personal account as the main source of promotion, use it sparingly to bring your friends to your page.

  
  

  Description, keywords & SEO

  
  

  But that’s all things done in pre production, now what do you do when your film just finished uploading online?

  
  

  Start by finding a good title for your video. An important thing to keep in mind is to think like a Search Engine [read this interesting article on Thinking like a search engine on V3IM], think about the people that are looking for a film like yours, and what they would type to search for it. Your title should, or must include your movie title, putting your name is not necessary, unless your a well known person and your name is a commonly googled name, then use it for marketing purposes. Details like putting the term “short film” and the film genre in your title is at your discretion – but you don’t want it to be mixed up as the title of your film.

  
  

  
  

  
  

  Read more about descriptions, keywords, SEO and Online Submissions on our full article