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Posted by
TransitionMusic July 7, 2010 -
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PRESS RELEASE
As The Digital Media Era Rapidly Expands and Shifts from Platform to Platform, Transition Music Corporation Takes It’s Next Major Step
TRANSITION MUSIC CORPORATION PAVES THE WAY FOR NEW “SONG ONLY” LIBRARY: ULITMATE EXPOSURE TO PROVIDE INDEPENDENT ARTISTS WITH NEW SOURCES OF REVENUE AND EXPOSURE IN THE DIGITAL MEDIA WORLD.
LOS ANGELES, June 30, 2010, Transition Music Corporation paves the way for new “song only” library: Ultimate Exposure to provide independent artists with new sources of revenue and exposure in the digital media world.
In BMI’s 2009 Annual Review, television remained the largest revenue source with a total of 46% between cable, satellite, and broadcast television. Next in line was radio with 36%, General Licensing with 16%, and New Media with 2%. It is clear that with the downfall of the record industry, artists must aggressively shift toward licensing deals in the media for substantial income and not to mention, survival. In a report from CNN, former head of Yahoo Music said “The CD is still disappearing and nothing is replacing it in its entirety as a revenue generator yet however, digital licensing revenue had reached toward $100 billion in 2009, and we expect it to grow even further in the next couple of years.”
TMC’s goal with Ultimate Exposure is to expose new artists to opportunities in the visual media world while also providing them with the opportunity to work with an already established and pre-approved music library. The target is television, advertising, and film. Not only is Ultimate Exposure opening doors for artists but it’s making the process to find vocal music easier on clients. Music featured in the library has been and will continue to be hand-chosen from all genres with a specific focus on and need for what is current. Each month, a particular artist or song will be featured on TMC’s website (www.transitionmusic.com) and blog.
Transition Music Corporation (TMC), is a Los Angeles based music company established in 1989, by entertainment executive Donna Ross-Jones. TMC (transitionmusic.com) provides music for visual media; film, TV, commercials, games, internet and webisodes. Our mission is to always bring value by delivering quality music in a way that is creative, flexible and effective. TMC services include- music supervision, custom music and music clearance.
